JVKE first revealed the releasing an album during an interview with iHeartRadio in May 2022 stating that he planned on releasing the album before going on “The Good Times Only Tour” with boy band, Why Don’t We, prior to the tours cancellation in early July 2022. In a May 2022 interview on the Zach Sang Show, JVKE shared the idea of the album being divided up into four pieces: falling in love, heartbreak, sadness and falling out of love. When officially announcing the album on Instagram on September 19, 2022, JVKE shared in his post: I’m dropping my first album on September 23. It will also be my last album. I wanna do something bigger than albums. More on that soon.. the album is called ‘this is what ____ feels like’ & it’s broken up into 4 chapters. Each chapter embodies a different feeling, and I poured hundreds of hours into writing this story. I produced, mixed, and mastered every song by myself. I can’t wait to share it with you guys.