I Told Them… is Burna Boy’s seventh full-length studio album following his highly-acclaimed July 2022, Love, Damini. The album marks Burna’s ten-year anniversary in the music industry and serves as an ode to him making it. The first mention of the album was in June 2023 as Burna became the first African artist to headline an arena tour. Burna reacted to the news of the accomplishment by stating: I told them that I’m a genius The album’s lead single, “Sittin' On Top Of The World” with 21 Savage—a remix of his original track—was released on June 23, 2023. This was later followed by the album’s second single, “Talibans II” with Byron Messia—a remix of Byron’s viral, “Talibans”—on July 21, 2023. Just a week later, on July 27, 2023, Burna officially announced the album alongside the release of the album’s third single, “Big 7,” a melodic tribute to the heights he’s reached in his career. On August 21, 2023, Burna unveiled the official tracklist, teasing features from Dave, GZA, J. Cole, RZA, and Seyi Vibez. Shortly after this, the album’s final single, the Dave-accompanied “Cheat On Me” was released on August 22, 2023. The album consists of a heavy Afrobeats sound in combination with Dancehall and generic Trap. The album sees a heavy influence of R&B as the melodic value is increased in comparison to Burna’s previous projects.