Lyrical Lemonade

Bennett originally founded Lyrical Lemonade as an internet blog when he was a high school student in Plano, Illinois. His mother helped him come up with the blog's name and had given him a video camera. He began directing music videos for local Chicago rappers, such as Vic Mensa, Taylor Bennett (no relation), King Louie,[3] and Ridgio,[4][5] all of which he uploaded onto the Lyrical Lemonade channel.[6][7] His channel also featured live show recaps, cyphers, documentaries and interviews.[8] The channel then expanded into other sub-genres of hip hop beyond the local Chicago scene, such as the emerging Soundcloud rap sub-genre. In 2016 and early 2017, he gained early recognition, working with artists such as Famous Dex, Lil Pump, Smokepurpp and Ski Mask the Slump God. On April 7, 2017, he released his first short film, "Lone Springs". In August 2017, he directed the music video for the Lil Xan single, "Betrayed", which was certified Platinum by the RIAA in 2018.[9] He later directed numerous music videos for hit songs, which include Ski Mask the Slump God's "BabyWipe", Lil Skies' "Red Roses" and "Nowadays" and YBN Nahmir's "Bounce Out with That". In May 2018, he directed the music video for Chicago rapper Juice Wrld's "Lucid Dreams", which peaked at number 2 on the Billboard Hot 100.[10][11] The video has surpassed 840 million views on YouTube, becoming his most popular video on the channel. He has since worked with mainstream figures in hip hop such as J. Cole,[12] Wiz Khalifa,[13] Kanye West,[14] and Eminem.[15] In March 2020, he directed the music video for Eminem's hit single "Godzilla".[16] The video itself features cameos from Dr. Dre and Mike Tyson.[17] It gained 13 million views in 24 hours.[18] In December 2020, in his second collaboration with Eminem, Bennett directed the music video for the rapper's single "Gnat".[19]