Peak
1
Weeks
26
Score
4,997
Chart Year
1983
The music video for "Sweet Dreams" was directed by Chris Ashbrook and filmed in January 1983, shortly before the single and the album were released. The video received heavy airplay on the then-fledgling MTV channel and is widely considered a classic clip from the early-MTV era. Rolling Stone stated it "made Annie Lennox and Dave Stewart MTV superstars".[4] The video begins with a fist pounding on a table, with the camera panning up to reveal Lennox in a boardroom, with images of a Saturn V launch projected on a screen behind her, which are later replaced by a shot of a crowd walking down a street. Stewart is shown typing on a computer (actually an MCS drum computer). The camera cuts to Lennox and Stewart meditating on the table. Stewart is next shown playing cello in a field. The scene then returns to the boardroom, with Lennox and Stewart lying down on the table, and a cow walking around them. Stewart is shown again typing on the computer, with the cow feeding next to him. The scene cuts to the duo in a field, with a herd of cows, and Stewart still typing. Lennox and Stewart are then seen floating in a boat, with Stewart again playing the cello. The video ends with Lennox lying in bed, with the last shot being a book on a nightstand bearing a cover identical to the album. The screen then fades to black as Lennox turns off the bedside lamp. Lennox's androgynous visual image, with close-cropped, orange-coloured hair, and attired in a man's suit brandishing a cane, immediately made her a household name. The BBC stated her "powerful androgynous look" was the music video that "broke the mould for female pop stars“.[3] Her gender-bending image was also explored in other Eurythmics videos such as "Love Is a Stranger" and "Who's That Girl?" and with her appearance as Elvis Presley at the 1984 Grammy Awards.
In the book Annie Lennox: The Biography, Lennox explained that this song is about the search for fulfillment, and the "Sweet Dreams" are the desires that motivate us. "Sweet Dreams" is a song of contrasts, with a heart-pumping beat but a lyric that carries a dark undercurrent. Listeners have adapted it accordingly. In a 2022 Songfacts interview with Dave Stewart of Eurythmics, he explained: "A lot of people use it as a very uplifting dance record at EDM festivals and raves and parties. When the DJ puts that on there's always a lot of hands in the air. But it's actually a very sort of existential, spooky record asking if this is what the world has come to. Is this what our dreams are made of? And then some people want to use you, some want to abuse you. So it goes into a topic that could go massive if you want it to. Eurythmics songs always had a bit of that in it, a juxtaposition between the music and the lyric." "I suppose it was reality, basically, what we were writing about," he added. "It wasn't a Disney kind of world." Eurythmics are British: Annie Lennox hails from Aberdeen, Scotland, and Dave Stewart is from the Northern England city of Sunderland. They came together in London, where Lennox went to study at the Royal Academy of Music. "Sweet Dreams (Are Made Of This)" is the title track to their second album and their breakout hit, but it took a while to get noticed. "We thought we'd made something really special but we had no idea, really, the impact it would have," Stewart told Songfacts. "Neither did the record label, which didn't even think it was a single." Three other songs from the album were released as singles in the UK before their label, RCA, finally issued "Sweet Dreams." When they did, it took off, climbing to #2 in March 1983 behind "Total Eclipse Of The Heart" Bonnie Tyler. After it became a UK hit, RCA put it out as Eurythmics' first single in America, where it shot to #1 in September 1983. Like many early '80s British acts with synthesizers (Human League, A Flock Of Seagulls), it was MTV that broke Eurythmics in America. The duo was well equipped for video age: Dave Stewart was always coming up with concepts, and Annie Lennox had a striking look and talent for acting. The innovative video for "Sweet Dreams (Are Made Of This)," directed by Stewart with Chris Ashbrook, presented Lennox with close-cropped orange hair and a tailored black suit, making it the first popular video presenting an androgynous female. The cow in the video was Dave Stewart's idea - he was a big fan of surreal artists Salvador Dali and Luis Bunuel. Said Stewart: "A few people were saying, 'Dave, why the cow? Annie is so good looking.' Those people should go buy a copy of Purple Cow by Seth Dogin, about how to make your business remarkable. It was written 20 years after I had the purple cow in our video - which certainly did the trick and made my whole life remarkable." The cow, while very eye-catching, posed a logistical problem because most studios can't accommodate them. Eurythmics found a basement studio in London with an elevator big enough to transport the animal. Lennox recalls the shoot with the bovine walking around as being one of the more surreal experiences of her life. Regarding what it all meant, she said in the book I Want My MTV: "The video is a statement about the different forms of existence. Here are humans, with our dreams of industry and achievement and success. And here is a cow." Annie Lennox and Dave Stewart were a couple for about three years while they were members of a band called The Tourists. They only wrote one song together in this time (an instrumental), but when The Tourists broke up, they formed Eurythmics as a duo and began writing together. A short time later, Lennox and Stewart broke up. Stewart tells the story in The Dave Stewart Songbook: "When we broke up as a couple for some strange reason it was like we were always going to be together, no matter what. We couldn't really break that spell so we just carried on making music. This causes many problems, yet through all of this we ended up writing a lot of great songs, some were about 'our' relationship and some were about our relationship with the world around us. Whatever we wrote always had a dark side and a light side and in a way I describe it as 'realistic music,' full of the ups and downs of real relationships and life itself." In the New York Times October 30, 2007, Annie Lennox recalled that this was written by the duo just after they'd had a bitter fight. "I thought it was the end of the road and that was that," she said. "We were trying to write, and I was miserable. And he just went, well, 'I'll do this anyway.'" Dave Stewart came up with a beat, Annie Lennox improvised the synthesizer riff, and suddenly they realized they had a potential hit. The first Eurythmics album made little impact, so they had to bootstrap to make their second. They were thrilled when a bank gave them a loan to buy some equipment to make it. They made the most of their meager budget, using an 8-track recorder and a complicated drum machine Stewart drove 200 miles to procure. They made the most of their eight tracks, with Stewart's Roland synthesizer and Lennox' Kurzweil keyboard added to the drum pattern Stewart created, forming the basis for the song. As Stewart tells it in his Songbook, Lennox was a bit depressed, but coming up with this track snapped her out of it and she quickly came up with the "Sweet Dreams are made of this" and "Some of them want to use you" lyrics. In a 2008 Songfacts interview with Stewart, he said: "I suggested there had to be another bit, and that bit should be positive. So in the middle we added these chord changes rising upwards with 'Hold your head up, moving on.' To us it was a major breakthrough. It just goes from beginning to end and the whole song is a chorus, there is not one note that is not a hook." The song ends with a keyboard fadeout, but when Eurythmics played it live, they changed the arrangement and ended the song with the lyrics "Keep your head up" so it would end with a sense of hope. In November 2007, Annie Lennox was interviewed extensively by Malcolm Bragg on The South Bank Show. In this program she said she didn't regard "Sweet Dreams" as a song but as a mantra. She added that people have identified with it over the years and that it's open to interpretation; it contains an overview of human existence; whatever it is that makes you tick, that is what it is. >> When "Sweet Dreams" went to #1 in America, Eurythmics became a sensation there, appearing on the cover of Rolling Stone and playing sold-out shows. Stewart fell in with the Los Angeles music scene and bought a house there. He and Tom Petty became good friends and wrote three songs together for Petty's 1985 album Southern Accents, including the hit "Don't Come Around Here No More." Stewart's house became a hang-out for Petty, George Harrison, Bob Dylan and Jeff Lynne, who teamed with Roy Orbison to form the Traveling Wilburys in 1988. They recorded their first album over two weeks using Stewart's house and attached studio. Stewart couldn't participate because he was working on the Eurythmics album We Too Are One. Hands up those of you who think Annie Lennox sings here: "Sweet dreams are made of cheese, who am I to disagree?" Relax, it's not just you. This tune's lyrics came top of a 2013 Spotify poll to find out which songs music fans most commonly hear people singing incorrectly. Marilyn Manson covered this song in 1995, giving it a much darker tone. Weezer did a lighter version for their 2019 Teal Album. Nas sampled it for his 1996 song "Sweet Dreams." That big computer Dave Stewart taps on in the video is actually a drum machine - that's what they looked like in 1983! Movies to use this song include: Ready Player One (2018) X-Men: Apocalypse (2016) Sucker Punch (2011) TRON: Legacy (2010) Under the Salt (2008) Slipstream (2007) American Wedding (2003) Duets (2000) Big Daddy (1999) Striptease (1996) Roommates (1995) Bitter Moon (1992) Portfolio (1986) It also appears in episodes of Parks and Recreation ("Telethon" - 2010) and The Simpsons ("Half-Decent Proposal" - 2002) In 1978, Squeeze had a UK hit with "Take Me I'm Yours," which features the line "Dreams are made of this" in the chorus. This song is discussed in the 2013 romantic comedy I Give It A Year after Rose Byrne's character angers her husband by flubbing the lyrics. She sings, "I travel the world in generic jeans," instead of, "I travel the world and the seven seas." Pomplamoose, a band that has been sustaining themselves mostly on YouTube since 2008, mashed up "Sweet Dreams" with "Seven Nation Army" by The White Stripes in 2019. It works surprisingly well; the video has over 25 million views.
Sweet dreams are made of this Who am I to disagree? I travel the world And the seven seas Everybody's looking for something Some of them want to use you Some of them want to get used by you Some of them want to abuse you Some of them want to be abused Sweet dreams are made of this Who am I to disagree? I travel the world And the seven seas Everybody's looking for something Hold your head up Keep your head up, movin' on Hold your head up, movin' on Keep your head up, movin' on Hold your head up, movin' on Keep your head up, movin' on Hold your head up, movin' on Keep your head up Some of them want to use you Some of them want to get used by you Some of them want to abuse you Some of them want to be abused Sweet dreams are made of this Who am I to disagree? I travel the world And the seven seas Everybody's looking for something Sweet dreams are made of this Who am I to disagree? I travel the world And the seven seas Everybody's looking for something Sweet dreams are made of this Who am I to disagree? I travel the world And the seven seas Everybody's looking for something Sweet dreams are made of this Who am I to disagree? I travel the world And the seven seas Everybody's looking for something Sweet dreams are made of this Who am I to disagree? I travel the world And the seven seas Everybody's looking for something Sweet dreams are made of this
| Week | Chart Date | Position | Points |
|---|---|---|---|
| 1 | May 14, 1983 | 90 | 36 |
| 2 | May 21, 1983 | 78 | 48 |
| 3 | May 28, 1983 | 57 | 69 |
| 4 | Jun 4, 1983 | 52 | 74 |
| 5 | Jun 11, 1983 | 46 | 80 |
| 6 | Jun 18, 1983 | 37 | 89 |
| 7 | Jun 25, 1983 | 32 | 94 |
| 8 | Jul 2, 1983 | 26 | 100 |
| 9 | Jul 9, 1983 | 20 | 106 |
| 10 | Jul 16, 1983 | 15 | 111 |
| 11 | Jul 23, 1983 | 11 | 115 |
| 12 | Jul 30, 1983 | 6 | 120 |
| 13 | Aug 6, 1983 | 2 | 124 |
| 14 | Aug 13, 1983 | 2 | 124 |
| 15 | Aug 20, 1983 | 2 | 124 |
| 16 | Aug 27, 1983 | 2 | 124 |
| 17 | Sep 3, 1983 | 1 | 125 |
| 18 | Sep 10, 1983 | 2 | 124 |
| 19 | Sep 17, 1983 | 5 | 121 |
| 20 | Sep 24, 1983 | 6 | 120 |