(Keep Feeling) Fascination

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Music Video

The video for "(Keep Feeling) Fascination" was filmed in a semi-derelict area of Newham, London which was due for demolition and redevelopment as part of the widescale redevelopment of Docklands and East London which took place in the early 1980s. The video begins with an aerial view of an orange "you are here" dot on a street map, which is revealed as an actual giant orange dot on the ground as the camera zooms in. The dot highlights a single house on the apex of two streets, and the camera passes through a set of window curtains to show the band playing the song inside. The entire room is painted grey, as are the band's instruments and microphones. During the song's bridge, two boys are shown kicking a ball around in the street outside. Both the ball and one boy's clothes turn orange when they enter the dot; when he kicks the ball back, it returns to its original colour. As the song ends, the camera retreats from the room and zooms back out into the sky, the view changing back to the original map. A view of the location of the "(Keep Feeling) Fascination" music video in 2014. Unusually for Human League videos to this point, the band are all seen playing instruments as if it were a live performance. Philip Oakey said in 1983: "The aim of the video is to show that we're a group who play music together ... This should help us in America where they believe we are a manufactured item mainly because we've never been live on TV there."[4] Both the house (which was First Avenue, London E13 8AP) and surrounding area (Junction of 1st Avenue and 3rd Avenue) encompassed by the orange dot were completely painted orange, including a nearby Austin 1800 car. The video was conceived and directed by Steve Barron, who directed most of the Human League's early 1980s music videos. The band's scenes were all filmed in a studio; Susan Ann Sulley said[when?] that the house was still occupied by a family during the painting and filming of the external scenes. The house remained orange until being demolished in mid-1983.[citation needed]

Chart History (20 weeks)