Peak
12
Weeks
20
Score
2,138
Chart Year
1998
The "Bitter Sweet Symphony" music video was directed by Walter Stern and released on 11 June 1997.[26] In the video, Ashcroft walks down a busy pavement in Hoxton, London, refusing to change his pace, gait, or direction and therefore bumping into passersby.[27] The other Verve band members join him and walk down the street into the distance. Critics likened it to the 1991 Massive Attack video "Unfinished Sympathy", which sees the singer Shara Nelson walking on a street in Los Angeles.[27] The music video was played a lot on music channels and was nominated for a number of awards, including three MTV Awards at the 1998 MTV Video Music Awards.[5] The British comedy band Fat Les released a parody of the video for their 1998 song "Vindaloo", in which Paul Kaye is mocked by a growing group of passersby.[28] In 2016, The Telegraph named Hoxton Street in its list of the 54 locations that defined the Britpop era.[29] In 2016, the Guardian journalist Perry Francesca included the video in a list of the best music videos about city life.[27] Francesca observed that "Hoxton Street in the late '90s was just on the cusp before the area underwent rapid gentrification and hipsterisation, so the video has become a kind of historic snapshot"
Lead singer Richard Ashcroft wrote the lyrics, which are a somber look at the ennui of everyday life: "You're a slave to money, then you die." At this point in his career, Ashcroft had learned that money and happiness were not synonymous. "People have been sold a lottery dream in life that money solves everyone's problems," he said in a Songfacts interview. "Suddenly you're looking at people and you're thinking: 'I know they need X but if I give X then that relationship that should have died years ago is going to carry on and spoil.' It opens up a myriad of things that you would never normally be thinking about, responsibilities on a new level." The famous orchestral riff incorporates a sample from an obscure instrumental version of the 1965 Rolling Stones song "The Last Time" by Stones producer Andrew Loog Oldham, who included it on a 1966 album called The Rolling Stones Songbook (credited to The Andrew Oldham Orchestra). The Verve got permission to use the six-second sample from Decca Records, which owned the Oldham recording, but they also needed permission from the publisher of "The Last Time," something they didn't realize until after the album was completed. So, with Urban Hymns ready to go and "Bitter Sweet Symphony" slated as the first single, Verve manager Jazz Summers tried to secure those rights, which belonged to Allen Klein's company ABKCO. The Rolling Stones signed a very lopsided contract with Klein, who was their manager, early in their career, and had to make huge concessions in order to get out of it. Part of the deal gave Klein the publishing rights to all of the Stones' songs they recorded through 1969. In the book Allen Klein: The Man Who Bailed Out the Beatles, Made the Stones, and Transformed Rock & Roll, it states that Summers offered Klein 15% of the publishing to obtain the rights. Klein turned him down flat, and when he realized that the Verve were sitting on a hit record they couldn't release without a deal, he insisted on 100% of the publishing. The Verve gave in, since they really had no choice. Richard Ashcroft, who wrote the lyric, was given a flat fee of $1,000 and had to sign away his rights. "I was put under duress to sign away one of the greatest songs of all time," he said. The end result was Klein making an enormous profit on the song every time it was purchased or used in a TV show, movie or commercial. "Try to make ends meet, you're a slave to money, then you die" Ashcroft's father, Frank, was an office clerk, a dissatisfying job that earned him enough to get by. He died suddenly of a brain hemorrhage in 1982 when Richard was 11 and his sisters, Victoria and Laura, were very young. "He worked nine to five and got nowhere," Ashcroft told Select. "I immediately realized that wasn't the life for me." The sample used in this song is one of many layers that make up the track. The opening section of the song isn't a sample - it was arranged by Wil Malone - although it was based on those notes. Nike used this in commercials as part of their 1998 "I Can" campaign, showing everyday athletes practicing with determination. The Verve were dead set against using their songs in commercials, but they didn't control the publishing rights to this song: Allen Klein's ABKCO company did. When ABKCO authorized the song, it gave Nike the right to re-record it with other musicians, so The Verve agreed to let their original recording be used so that wouldn't happen. Lyrically, the song stands in stark opposition to the sneaker-selling corporate monolith, but Nike used just the instrumental portion, which was in high demand, as Coca-Cola, Budweiser, and other big companies were vying to use it. The Verve were reportedly paid $175,000, with ABKCO receiving much more. The group donated the money to the Red Cross Land Mine Appeal. After the ad started running, the Urban Hymns album got a nice sales bump in America, giving the band lots of additional exposure in that country. In Europe, the song was used under similar circumstances around the same time in ads for the car company Vauxhall. This was the only American hit for The Verve, but they were far more popular in their native UK, where their next single, "The Drugs Don't Work," went to #1. The band broke up in 1999 and reformed in 2007, releasing the album Forth in 2008. Their previous albums were: A Northern Soul - Released in 1995, it has a darker side. A Storm In Heaven - Released in 1993, a psychedelic rocker. No Come Down - A collection of the B-sides from A Storm in Heaven, released in 1994. After Urban Hymns, their lead singer, Richard Ashcroft, launched a successful solo career. >> Did you catch the play on words in the title?: Bitter Suite Symphony. The video shows Ashcroft bumping into people as he walks down Hoxton Street, a crowded shopping area in London. It was inspired by the video for Massive Attack's 1991 song "Unfinished Sympathy," which was showed the singer walking down a street in a similar manner. The clip was directed by Walter Stern, who also did Massive Attack's "Teardrop" promo. Had The Verve retained publishing rights to this song, there's a good chance it never would have become a hit in America. That's because they wouldn't have allowed it to be used in the Nike commercial, which is what introduced the song there. The Verve tried to break into the American market in 1992 when they staged a publicity stunt, playing their song "A Man Called Sun" for a few hours from the back of a flatbed truck driving around New York City. But they couldn't break through in America and put little effort into promoting Urban Hymns there. When Nike started airing the commercial (it debuted during the NFC Championship game between the San Francisco 49ers and Green Bay Packers on January 11, 1998), radio stations added "Bitter Sweet Symphony" to their playlists, and MTV put the video in rotation. But the song wasn't released as a single in America until March 10, when it had already peaked in popularity. It debuted at #13 on the Hot 100, peaked at #12 a week later and gradually climbed down the chart over the next 18 weeks. Because this sampled the song from The Rolling Stones, Mick Jagger and Keith Richards got composer credits along with Richard Ashcroft. Upset that he lost the royalties, Ashcroft said this was "The best song Jagger and Richards have written in 20 years." This is featured at the pivotal end scene in the 1999 movie Cruel Intentions, where after Sebastian (Ryan Phillippe) dies, his stepsister Kathryn (Sarah Michelle Gellar) gets her comeuppance. It is meant to portray Sebastian's ups and downs in life: Kathryn's cruel antics that nearly destroyed him and the beautiful girl (Reese Witherspoon) who showed him how to love and redeemed his life. According to producer Neal Moritz, the song cost nearly a million dollars to clear, about 10% of their budget. When they found out the cost, they tried many other songs in its place, but none had the same impact. >> We have yet to find an explanation why, but the Seattle Seahawks football team has been using this as their theme song since the mid-'00s. The song is certainly not a typical sports anthem, and has nothing to do with Seattle - a city with a rich musical history and many homegrown songs that seem more appropriate. The Seahawks play the song when coming on to the field, so it could be heard at the three Super Bowls the team made: a loss to the Steelers in 2006, a win against the Broncos in 2014, and a loss to the Patriots in 2015 (the Pats came out to "Crazy Train"). Details of the legal tussle surrounding this song aren't clear-cut, as there was no court case to get it on record. It appears that David Whitaker, who did the string arrangement on the orchestral version of "The Last Time" that was sampled, got nothing. Andrew Loog Oldham, who produced that version, got in on the action after "Bitter Sweet Symphony" was released, and it's unclear if he got a settlement. As for the publishing rights to the "The Last Time," those were administrated by ABKCO, but Allen Klein apparently was not the sole owner. According to an article in Mojo magazine, Klein got 9/24ths of the publishing, Mick Jagger and Keith Richards split 9/24ths, and 3/24ths went to Westminster Publishing, who were the Stones publishers early on. The takeaway here is that Jagger and Richards profited from the deal in a big way, which explains why they never had much to say about the lawsuit. Another wrinkle: "The Last Time" is very similar to a 1955 song by The Staple Singers called "This May Be The Last Time," but The Stones claimed it as their own. This was a showstopper when a reunited Verve played the Glastonbury festival in 2008. Ashcroft introduced the song by saying: "Life's a struggle. Monday morning might be a struggle for a lot of you in a job that you despise, working for a boss that you despise. A slave to money, then we die." In a statement released on May 23, 2019, Richard Ashcroft announced that Jagger and Richards had given him back "Bitter Sweet Symphony" royalties and The Stones duo also had their writing credits removed. The announcement coincided with Ashcroft receiving the Outstanding Contribution To British Music prize at the Ivor Novello Awards. Ashcroft says he can finally enjoy the song when he hears it played at football matches.
'Cause it's a bittersweet symphony, that's life Tryna make ends meet, you're a slave to money then you die I'll take you down the only road I've ever been down You know the one that takes you to the places where all the veins meet, yeah No change, I can change I can change, I can change But I'm here in my mold I am here in my mold But I'm a million different people From one day to the next I can't change my mold No, no, no, no, no (Have you ever been down?) Well, I've never prayed but tonight I'm on my knees, yeah I need to hear some sounds that recognize the pain in me, yeah I let the melody shine, let it cleanse my mind, I feel free now But the airwaves are clean and there's nobody singin' to me now No change, I can change I can change, I can change But I'm here in my mold I am here in my mold And I'm a million different people From one day to the next I can't change my mold No, no, no, no, no (Have you ever been down?) I can't change, oh, no I can't change, oh 'Cause it's a bittersweet symphony, that's life Tryna make ends meet, tryna find somebody then you die I'll take you down the only road I've ever been down You know the one that takes you to the places where all the veins meet, yeah You know I can change, I can change I can change, I can change But I'm here in my mold I am here in my mold And I'm a million different people From one day to the next I can't change my mold No, no, no, no, no I can't change my mold No, no, no, no, no, I can't change my mold, no, no, no, no It's just sex and violence, melody and silence It's just sex and violence, melody and silence I'll take you down the only road I've ever been down I'll take you down the only road I've ever been down Been down Ever been down Ever been down Ever been down Ever been down Have you ever been down? Have you ever been down? Have you ever been down?
| Week | Chart Date | Position | Points |
|---|---|---|---|
| 1 | Mar 28, 1998 | 13 | 113 |
| 2 | Apr 4, 1998 | 12 | 114 |
| 3 | Apr 11, 1998 | 17 | 109 |
| 4 | Apr 18, 1998 | 18 | 108 |
| 5 | Apr 25, 1998 | 24 | 102 |
| 6 | May 2, 1998 | 30 | 96 |
| 7 | May 9, 1998 | 36 | 90 |
| 8 | May 16, 1998 | 40 | 86 |
| 9 | May 23, 1998 | 49 | 77 |
| 10 | May 30, 1998 | 52 | 74 |
| 11 | Jun 6, 1998 | 51 | 75 |
| 12 | Jun 13, 1998 | 50 | 76 |
| 13 | Jun 20, 1998 | 54 | 72 |
| 14 | Jun 27, 1998 | 56 | 70 |
| 15 | Jul 4, 1998 | 59 | 67 |
| 16 | Jul 11, 1998 | 74 | 52 |
| 17 | Jul 18, 1998 | 83 | 43 |
| 18 | Jul 25, 1998 | 82 | 44 |
| 19 | Aug 1, 1998 | 74 | 52 |
| 20 | Aug 8, 1998 | 77 | 49 |