Stop

Album

Spiceworld

Label

Virgin Records

Genre

Rock

Composer(s)

Spice Girls,Watkins,Wilson

Entered Chart

Jun 20, 1998

Peak Date

Jul 4, 1998

Released

Unknown

Recorded

Unknown

Catalog #

Virgin 38642

B-Side

"Ain't No Stoppin' Us Now"

The music video for "Stop" was shot on 27 January 1998 in Ireland, and was directed by James Brown.[46] About the concept, Melanie Brown commented: "There wasn't a storyboard for this video—it was more trial and error. It wasn't planned down to the last detail and was quite a free-for-all. It's like everything we do—complete chaos! [...] And we all want to get our bit in, so the director has to be able to encompass us all, plus put his ideas on top of it, and make it all flow.[47] The opening segment, reminiscent of a traditional 1960s working-class street of terraced houses,[48] was filmed at Carnew Street in Dublin, and features scenes of each member of the group knocking on different doors.[49] Then during the first chorus, the group performs a hand-action dance, that was also used during their live performances.[10] The second half of the video, set in the town of Rathdrum, County Wicklow,[50] showed the group interacting with young girls in various activities, such as running around the streets dancing, skipping rope, playing hopscotch, cat's cradle and pat-a-cake, hula hooping, Geri horseback riding, and participating in competitions of various kinds. The locals are depicted as working-class people who attend the local fair or have a drink in the pub. At the end of the video, the group performs at a stage in the local hall in front of an audience of young and old people. The audience applauds after the song is finished. Geri can be seen sticking her tongue out and the video ends.