Boom Boom Pow

Album

E.N.D., the

Label

Interscope Records

Genre

Pop rap

Media Type

45s

Duration

4:12

Composer(s)

William Adams;Allan Pineda;Jaime Gomez;Stacy Ferguson

Entered Chart

Mar 28, 2009

Peak Date

Apr 18, 2009

Released

February 22, 2009

Recorded

Unknown

Catalog #

will.i.am INTR-12567-1

Fergie had stated at an interview on The Insider that the music video would be shooting the week of March 8, 2009. The making of the video was released by MTV on April 8. In an interview to MTV, it was said that "... the concept of the video is the Peas' birth into the digital afterlife," Fergie said. "So the transformation is us going into a sort of birth or cocoon and coming out the other end as forms of energy. It's a parallel to the music industry. Now everything is downloaded." will.i.am stated that the video was inspired by how digital the world has become and hopes the video portrays "what it would be like if we were actually in the computer, if art was fused in it," he said. "[It's] analog life from a digital perspective. Becoming technology." The music video was directed by Mathew Cullen and Mark Kudsi. The video premiered on Dipdive on April 18, 2009, and was released on iTunes on April 24, 2009. The video is set in the year of 3008, portraying "how it would be like if we actually lived in computers". This concept was based in a line of the song, in which singer Fergie states "I'm so 3008 / You so 2000 and late". The video starts with Taboo flicking through pictures on a HP TouchSmart, he selects the image of a mushroom cloud. As the singing starts, images of computer icons, random computer code and some ASCII art of "THE END" are flashing in the background. The Black Eyed Peas are then seen singing their verses of the song. While this is happening, dancers are seen in striped zentai suits, dancing to the song, and negative images are turned into positive images; for instance, the explosion cloud turns into a tree swing, the grenade into a microphone, a gun into a trumpet and a nuclear waste barrel played as a drum. The video also features the face used on the album cover miming along to various lyrics; the face was designed as an amalgam of all four band members' facial features. Much of the imagery in the video is a homage to Rebecca Allen's 1986 video for the Kraftwerk song "Musique Non Stop". The video was meant to go the full song but they cut it to 3:29. The video won a Grammy at the 52nd Annual Grammy Awards in the category of Best Short Form Music Video. As of December 2023, the music video of the song scored over 472 million views on YouTube.

"Boom Boom Pow" is a song recorded by American group the Black Eyed Peas for their fifth studio album The E.N.D. (2009). It was written by group members will.i.am, apl.de.ap, Taboo and Fergie, being produced by will.i.am. The song features a vocal sample from the 1990 song "Reach Out" by British house duo Sweet Mercy featuring singer Rowetta. It was released as the lead single from The E.N.D. on February 22, 2009, by Interscope Records. "Boom Boom Pow" topped the Billboard Hot 100 for 12 weeks, making it the group's first number-one single on the chart. It is the second longest-running single to stay atop the chart in 2009, beaten only by their own "I Gotta Feeling", which held the top spot for 14 consecutive weeks. The song also topped the charts in Australia, Canada and the United Kingdom, as well as reaching the top ten in more than 20 countries. It was ranked atop the Billboard Hot 100 year-end chart for 2009, at number seven on the decade-end chart for the 2000s, and at number 51 on the all-time chart. As of 2015, it has sold over six million units in the US. Critically acclaimed, "Boom Boom Pow" was nominated for Best Dance Recording and won Best Short Form Music Video at the 52nd Annual Grammy Awards (2010). Rolling Stone ranked the song at number 14 on their list "Best 25 Songs of 2009". As of April 2025, the music video has over 511 million views on YouTube.

Gotta get that
Gotta get that
Gotta get that
Gotta get that-that-that, that-that

Boom boom boom (gotta get that)
Boom boom boom (gotta get that)
Boom boom boom (gotta get that)
Boom boom boom (gotta get that)

Boom boom boom
That boom boom boom
That boom boom boom
Boom boom

Yo
I got that hit to beat the block
You can get that bass on below
I got that rock 'n' roll
That future flow

That digital spit
Next level visual shit
I got that (boom boom boom)
How the beat bang (boom boom boom)

I like that boom boom pow
Them chickens jackin' my style
They try to copy my swagger
I'm on that next shit now
I'm so 3008
You so 2000 and late
I got that boom boom boom
That future boom boom boom
Let me get it now

Boom boom boom (gotta get that)
Boom boom boom (gotta get that)
Boom boom boom (gotta get that)
Boom boom boom (gotta get that)

Boom boom boom
That boom boom boom
That boom boom boom
Boom boom boom

I'm on that supersonic boom
Y'all hear that spaceship zoom
When-when I step inside the room, them girls go apeshit, uh
Y'all stuck on Super 8 shit
That lo-fi stupid 8-bit
I'm on that HD flat
This beat go boom boom bap

I'm a beast when you turn me on
Into the future, Cybertron
Harder, faster, better, stronger
Sexy ladies, extra longer, 'cause
We got the beat that bounce
We got the beat that pounds
We got the beat, that 808
That boom boom in your town

People in the place
If you wanna get down
Put your hands in the air
will.i.am drop the beat now

Yep, yep
I be rockin' them beats (yep, yep)
I be rockin' them beats (yep, yep, yep, yep, ha, ha, ha)

Here we go, here we go
Satellite radio
Y'all getting hit with the (boom boom)
Beats so big, I'm steppin' on leprechauns
Shittin' on y'all with the (boom boom)
Shittin' on y'all with the (boom boom)
Shittin' on y'all with the
This beat be bumpin', bumpin'
This beat go boom boom

Let the beat rock
Let the beat rock
Let the beat rock

This beat be bumpin', bumpin'
This beat go boom boom

I like that boom boom pow
Them chickens jackin' my style
They try to copy my swagger
I'm on that next shit now
I'm so 3008
You so 2000 and late
I got that boom boom boom
That future boom boom boom
Let me get it now

Boom boom boom (gotta get that)
Boom boom boom (gotta get that)
Boom boom boom (gotta get that)
Boom boom boom (gotta get that)

Boom boom boom
That boom boom boom
That boom boom boom
Boom boom boom

Let the beat rock (let the beat rock)
Let the beat rock (let the beat)
Let the beat rock (let the beat rock, rock, rock, rock)