Peak
67
Weeks
8
Score
430
Chart Year
2015
On 21 May 2015, Little Mix posted the audio video of the song on their Vevo account.[27] The music video for the song was directed by Director X, and was filmed at the University of Southern California on 22–23 May 2015 in Los Angeles. Talking about the video, Jesy Nelson also said in an interview in Capital FM that "We [the group] are acting which is exciting! They're like little mini movies which is exciting".[58] Jade Thirlwall also said that "It's nothing like we've done before and it's like a movie".[59] Just one day before its release, Leigh-Anne Pinnock posted on Twitter: "OMG! Can't believe the #BlackMagicVideo is live tomorrow on @Vevo_UK at 8am! So excited for you guys to see!".[60] The video premiered online on the group's Vevo channel on 29 May 2015.[61] Following the video's release, the group posted several tweets on their account reacting to the fans' opinions on the video.[62] The video opens with Little Mix, who are introduced as nerds. On their way out of school, they believe an attractive male student to be waving at them, only to be shoved away by a popular female student. At the local library, a spellbook falls on Jade's head. That night, the girls use the book to gain magical powers, and they undergo magical makeovers to become Little Mix. The girls then enact a number of pranks on their classmates: they make the girl from the previous day constantly flatulate, cause girls to fall in love with a geeky boy, and transform a classroom into a dance party.[63] Reception
This bouncy pop tune finds the Little Mix quartet singing of seducing a guy with their secret love potion: Take a sip of my secret potion I'll make you fall in love First love it can't be broken One drop should be enough, For you belong to me I got the recipe And it's called black magic The song was written by Ed Drewett and Camille Purcell. Ed Drewett has previously written hits for The Wanted (All Time Low, "Glad You Came"), One Direction ("Best Song Ever," Steal My Girl") and Olly Murs ("Dear Darlin'," "The One.") He also provided vocals on Professor Green's debut UK hit "I Need You Tonight." Rising UK singer-songwriter Camille Purcell's other credits include The Saturdays' "What About Us" and Ella Henderson's "Glow." The song was produced by Norwegian duo Electric, who previously worked with Little Mix on their Salute track "Towers." The song is about empowering women to live confidently. Little Mix's Leigh-Anne Pinnock said: "The message of 'Black Magic' is, basically, we are the girls with the secret potion and we're going to give it to all the other girls that want to get the man they want to get." The Director X helmed video finds the four Little Mixers playing teenagers. The quartet are transformed by a magic spell from nerds to chic and powerful girls, who proceed to take revenge on a school bully. The clip is in part, a homage to the dark teen movie The Craft. Little Mix's Jade Thirlwall told Digital Spy the girls already had the idea for the video when they were recording the track. "Whenever we write and record songs we always picture a video and what it's going to be like," she said. "We always wanted it to be more fun and taking the mick out of ourselves a bit, so us and the label came up with the whole high school chick-flick idea. We've never been able to do something like that before, so it was really new for us. It was all very exciting." Jade Thirlwall was originally hesitant about the song because none of the group contributed to the writing process. "I remember when we first heard it, I wasn't that sure about Black Magic because it was so pop-y," she recalled to BuzzFeed. "It was the first song that we hadn't actively written on, and I think I felt a bit proud of the idea because it was such a thing for us as well to be seen as credible songwriters. So to take this song and not have been a part of it all was a bitter pill for me to swallow, I suppose. But then the more we got into it, and once we recorded it and stuff, I was like, yes."
All the girls on the block knocking at my door Wanna know what it is, make the boys want more Is your lover playing on your side? Said he loves you But he ain't got time Here's the answer Come and get it At a knocked down price (hey) Full of honey Just to make him sweet Crystal balling Just to help him see What he's been missing So come and get it While you've still got time (hey) Get your boy on his knees And repeat after me, say Take a sip of my secret potion I'll make you fall in love For a spell that can't be broken One drop should be enough Boy, you belong to me I got the recipe And it's called black magic (And it's called black magic) Take a sip of my secret potion One taste and you'll be mine It's a spell that can't be broken It'll keep you up all night Boy, you belong to me I got the recipe And it's called black magic (And it's called black magic) If you're lookin' for Mister Right Need that magic To change him over night Here's the answer Come and get it While you've still got time (hey) Get your boy on his knees And repeat after me, say Take a sip of my secret potion I'll make you fall in love For a spell that can't be broken One drop should be enough Boy, you belong to me I got the recipe And it's called black magic (And it's called black magic) Take a sip of my secret potion One taste and you'll be mine It's a spell that can't be broken It'll keep you up all night Boy, you belong to me I got the recipe And it's called black magic (And it's called black magic) All the girls on the block knockin' at my door (I got the recipe) Wanna know what it is, make the boys want more (Now you belong to me) All the girls on the block knockin' at my door (I got the recipe) Wanna know what it is, make the boys want more (Now you belong to me) Take a sip from my secret potion I'll make you fall in love For a spell that can't be broken One drop should be enough Boy, you belong to me (hey) I got the recipe And it's called, and it's called, and it's called black magic Take a sip of my secret potion One taste and you'll be mine It's a spell that can't be broken It'll keep you up all night Boy, you belong to me I got the recipe And it's called black magic (And it's called black magic) Falling in love (hey) Falling in love (hey) Falling in love (hey) Falling in love Falling in love (hey) Falling in love Falling in love (hey) Falling in love Magic
| Week | Chart Date | Position | Points |
|---|---|---|---|
| 1 | Aug 29, 2015 | 99 | 27 |
| 2 | Sep 5, 2015 | 68 | 58 |
| 3 | Sep 12, 2015 | 67 | 59 |
| 4 | Sep 19, 2015 | 74 | 52 |
| 5 | Sep 26, 2015 | 69 | 57 |
| 6 | Oct 3, 2015 | 68 | 58 |
| 7 | Oct 10, 2015 | 78 | 48 |
| 8 | Oct 17, 2015 | 89 | 37 |