
Peak
55
Weeks
3
Score
203
Chart Year
2016
The music video for the song was uploaded onto his YouTube and Vevo account on 10 May 2016. It was shot by Director X in a Los Angeles studio. Zayn's appearance in the video, and the video's array of lights and lasers, takes inspiration from the Tron science fiction films.[29][30] Director X had previously directed Usher's "Yeah", which he said he had "been wanting to redo" differently with "all laser" for a long time. He also cited Tron as inspiration. The video features the Cyclone, a large custom laser rig created by Zayn's laser designers The video also features energetic dancing by a squad of dancers. Zayn's appearance in the video, including a neon suit and a bright orange eye contact, takes inspiration from Marvel Comics' current Ghost Rider, Robbie Reyes, who was in turn inspired by Zayn Malik.According to Director X, the orange eye contact was Zayn's idea. It is seen as part of Zayn's "man in the machine" theme, including his 2 May 2016 appearance at Met Gala's Manus x Machina: Fashion in an Age of Technology, where he wore metal robot arms over his tuxedo. The music video reached number 15 on the UK TV Airplay Chart. The video starts with Zayn "in the center of a beam of neon blue lines of light," as explained by Rolling Stone's Brittany Spanos, who continued: "His full outfit is also covered with neon lines that glow against a black background and he's sporting an orange contact lens on one of his eyes. Elsewhere a crew of dancers, mostly made up of women, dance to the track amidst more neon lights." Brennan Carley of Spin called it "pretty spectacular" with "a stunningly shot treatment."
This upbeat, dancefloor-ready R&B banger finds Zayn addressing a "cold-hearted" partner who's left him for another man. He tells her that doesn't believe his male competitor will be able to satisfy her in the way he did. Fans have drawn comparison to the One Direction song "I Would", where the boys sung of competing for a girl who was already dating a bad boy. Each of the guys sung a verse each and Zayn sung on his: Would he say he's in L-O-V-E Well if it was me then I would Would he hold you when you're feeling low Baby you should know that I would Filmed by Director X, who has previously worked with Drake ("Hotline Bling") and Rihanna ("Work") among many others, the neon-heavy video depicts a future world of precision lasers. "I enjoy making videos very much a theme. Like you saw with this one ['Like I Would'], it's the laser theme," X explained to MTV News. "It's not just a thing that happens, it's about the lasers. You saw 'Hotline Bling,' it was a theme. I like to find what a theme is gonna be and just rock with that."
Hey what's up, it's been a while Talking 'bout it's not my style Thought I'd see what's up While I'm lighting up It's cold-hearted, cold-hearted Know it's late but I'm so wired Saw your face and got inspired Guess you let it go, now you're good to go It's cold-hearted, cold-hearted Oh, oh It's probably gonna sound wrong Promise it won't last long Oh, oh If we can never go back Thought you'd like to know that He won't touch you like I do He won't love you like I would He don't know your body He don't do you right He won't love you like I would Love you like I would It's okay to want me, 'cause I want you Been thinkin' it over, but I'm through So stop wasting all my time, messing with my mind It's cold-hearted, cold-hearted Oh, oh It's probably gonna sound wrong Promise it won't last long Oh, oh If we can never go back Thought you'd like to know that He won't touch you like I do He won't love you like I would He don't know your body He don't do you right He won't love you like I would Love you like I would, like I would He won't touch you like I do He won't love you like I would He don't know your body He don't do you right He won't love you like I would Love you like I would, like I would He can't love you like I would He can't love you like I could (He don't know your body) He don't know your body He won't touch you like I do He won't love you like I would He don't know your body He don't do you right He won't love you like I would Love you like I would Like I would He can't touch you like I would Won't touch you like I do He can't love you like I could Won't love you like I would He don't know your body He don't do you right He won't love you like I would Love you like I would Like I would
| Week | Chart Date | Position | Points |
|---|---|---|---|
| 1 | Apr 2, 2016 | 55 | 71 |
| 2 | Apr 9, 2016 | 93 | 33 |
| 3 | Apr 16, 2016 | 73 | 53 |