Peak
1
Weeks
20
Score
3,685
Chart Year
2017
Swift has said that part of the premise of the video is rooted in the idea that, "If everything you write about me was true, this is how ridiculous it would look."[90] It is a satirical send-up of media theories about her true intentions that have little validity. The video begins with an overhead shot of a cemetery before the camera zooms in on a grave with a headstone that reads "Here lies Taylor Swift's reputation." After that, a zombie Swift, wearing the dress from her "Out of the Woods" music video, crawls out of the grave before proceeding to dig another grave for her Met Gala 2014 self. The next scene shows Swift in a bathtub filled with diamonds, with a necklace spelling out "No" next to a ring, supposedly sending up tabloid press rumors of her past romantic relationships. She is then seen seated on a throne while snakes surround her and serve tea. Swift later crashes her golden Bugatti Veyron on a post and sings the song's chorus holding a Grammy as the paparazzi take photos. She is also seen swinging inside a golden cage, robbing a streaming company in a cat mask, and leading a motorcycle gang. Afterward, she gathers a group of women at "Squad U" and dances with a group of men in another room. Then, she is seen standing on top of the wing of a plane in an airport hangar, sawing off the wing in half and spray-painting "reputation" in pink on the side of the plane. At the video's climax, Swift is seen standing on a T-shaped throne mountain while clones of herself (from her past music videos, stage performances, and red-carpet appearances) struggle and fight against each other trying to reach her. The Swift at the top of the mountain stretches out her arms, and all the other Swifts fall off the mountain, while Swift from another scene picks up a phone and says "I'm sorry, the old Taylor can't come to the phone right now. Why? Oh, 'cause she's dead!" The video concludes with a scene of a line-up of surviving Swift clones bowing in the hangar while Swift stands and watches on the wing of the plane. The clones bicker with one another, describing each other as "so fake" and "playing the victim". The 2009 VMA Swift clone then says "I would very much like to be excluded from this narrative", resulting in the other Swifts yelling at her to "shut up!" in unison.[91][92] Several scenes from the music video were compared to the works of Croatian singer Severina, particularly the scene with the group of women at "Squad U" and the scene with the T-shaped throne. The former was compared to her 2016 music video for "Silikoni", and the latter was compared to the performances from her 2013 Dobrodošao u Klub Tour
Taylor Swift takes a heel turn on "Look What You Made Me Do," the lead single from Reputation. In the dark, dance-pop song, Swift sings about taking karma and revenge on several unnamed adversaries. Possible names that she could be addressing include Kanye West, Kim Kardashian West, and Katy Perry. The clapback song was co-written and co-produced by Bleachers' Jack Antonoff, who previously worked with Swift on three tracks from her 1989 album ("Out Of The Woods" "I Wish You Would" and "You R In Love." The song's hook follows the rhythmic pattern of Right Said Fred's early 1990s hit "I'm Too Sexy." So much so that Swift saw the need to credit the songwriters of that track, Fred Fairbrass, Richard Fairbrass and Rob Manzoli. Right Said Fred frontman Richard Fairbrass explained to NME how Swift interpolated their tune: "The title of 'Look What You Made Me Do' is based upon the verse of '…Sexy.' That's basically it. What's weird about 'Sexy' is that when people sing it, they sing the verse, not the chorus – nobody sings that. Everybody sings: 'I'm too sexy' – it's the verse that people have latched onto, not the chorus." In Taylor's song they adapt that rhythm and attitude of the 'Sexy' verse as a chorus – so they've just interpolated it differently, that's all it is. I'd be an idiot to complain about it. We've been really lucky to have been picked by somebody like Taylor, who is obviously very cool and very successful and open-minded and relaxed about it. She's not like some people." Swift kicks off the track by talking about someone who made her look like a "fool." Fans believe she may be addressing Kanye West. The two singers have had an off-again, on-again feud since 2009, when West stormed the MTV VMA stage to interrupt her acceptance speech for best female video. He claimed Beyoncé should have won the prize for "Single Ladies (Put a Ring on it)." I don't like your little games Don't like your tilted stage. This could be a reference to West's levitating, "tilted" platform from his Saint Pablo Tour. During the middle eight, Swift talks about leaving behind the old version of herself with a voicemail answering machine effect. I'm sorry the old Taylor can't come to the phone right now Why? Because she's dead. Fans suspect the lyric is a reference to the call that took place between Swift and West about his song "Famous." During the phone conversation, which was leaked by Kim Kardashian, Swift seems to be verbally approving some (but not all) of the lyrics. Report this ad On August 18, a week before this song was released, Swift erased her Twitter, Facebook, Instagram, and personal YouTube accounts. On August 21, she posted a distorted video of a snake, followed by similar videos over the next few days, all to build anticipation for this track. Taylor Swift has had an ongoing feud with Katy Perry since three dancers on Taylor's tour left before it was completed to join Katy's. Swift seems to be giving Perry a few subtle jabs during this song. One line appears to allude to Perry's "Bon Appetit" single. Locked me out and threw a feast (what?) "Bon Appetit" uses sexualized food metaphors and features a music video where Perry is cooked by a group of men. It was early August 2017 when Swift's people contacted Right Said Fred to ask their permission to interpolate her song. Richard Fairbrass recalled to NME just after the song was released: "My brother [Fred] signed me up. He lives in Barcelona and he just phoned me up and said we've had a phone call from LA, and Taylor Swift wants to use part of 'I'm Too Sexy'. It was firmed up about a week or two ago, but we were told to be bloody quiet about it because they wanted to make sure there was no leakage in the meantime. She and all the people that work with her have been incredibly friendly. I've got a huge bunch of flowers here from them in the house. It's been a rewarding experience, and very flattering. I don't have a single bad thing to say." Swift debuted the video on the MTV Video Music Awards, August 27, 2017. Directed by Joseph Kahn, the clip opens in a cemetery, where an undertaker version of Swift buries her "reputation." We then see her in character for this song, where she crashes a sports car, swings from a giant birdcage, and does some hip-hop choreography - very un-Swiftlike behavior. At that end, various versions of her previous self appear, including the teenaged country version. "You're so fake," the evil Taylor scolds. Jack Antonoff recalled penning the song with Swift. "She came over to my house and we hung out and wrote the song," the producer told Billboard magazine. "Taylor, Lorde, Bleachers records - anything I do - I believe very deeply about not being in an environment that is foreign to people," he explained. "I want to make records in spaces that feel like a home or a bedroom -- anywhere that people can hang out." When Swift stopped by Antonoff's studio to complete the tune, the producer said they were simply experimenting. "We were messing around and cooked up all these different ideas together," he recalled. "I love working with people and am very blessed to work with people who are always moving forward. Everyone I work with I feel like is always out to outdo themselves and change everything." The song and its accompanying video set records left, right and center following its release. They include: 1) After being dropped at 11.30pm ET on August 24, 2017 "Look" was played a total of 10,129,087 times on Spotify in its first 24 hours, more than any other song has achieved in a single day. This surpassed the 6.87m streams attracted by Ed Sheeran's "Shape Of You" during its first 24 hours on the platform in January 2017. The record was broken on June 19, 2018 when the rapper XXXTentacion's "Sad!" reached 10.4 million in 24 hours, the day after he was shot dead. 2) The lyric video was watched more than 19 million views in its first 24 hours. This smashed the record for the most views for a lyric video, previously held by The Chainsmokers' "Something Just Like This," which garnered 9 million views during the first day of its debut. 3) The music video was viewed 43.2 million times in its first 24 hours on Vevo following its debut during the 2017 MTV Video Music Awards. In doing so it overtook the previous record holder, Adele's "Hello," which racked up 27 million views in its first day on the platform. The clip similarly usurped Psy's 24-hour YouTube record set by the Korean star's "Gentleman," which had 36 million views in a single day back in 2013. K-Pop group BTS captured the record from Taylor Swift when their video for "Idol" achieved more than 45 million plays in its first 24 hours. Taylor Swift's bathtub in the music video is filled with $10 million worth of Neil Lane diamonds. The iconic jeweler personally loaned the pop star gemstones for the shoot. "I had to go to the vault for this one," Lane told Hollywood Life. "They (producers) wanted an over-the-top, glamorous look so we gave them unprecedented access to my collection. And WOW what an amazing turnout, diamonds have never looked better!" This was Taylor Swift's first UK chart-topper. She'd previously clocked up seven Top 5 singles, three of which had peaked at #2 ("Love Story," "I Knew You Were Trouble" and "Shake It Off"). The song started out as a poem that Taylor wrote in which she expressed her feelings about certain people. She explained during iHeartRadio Reputation Release Party: "It's basically about realizing that you couldn't trust certain people, but realizing you appreciate the people you can trust. Realizing that you can't just let everyone in, but the ones you can let in, you need to cherish. And it had all the verses in it, just basically as is. When the beat hit, we were like 'Ooh, look what you made me do, look what you made me do,' and we were just like, 'Oh my god, we've gotta edit out the rest of the words, and just do that." The Reputation album cover, which features Swift positioned in front of newspaper clippings bearing her name a reported 899 times, was created by high fashion photography duo Mert and Marcus in London. Antonoff told The Independent that he and Swift decided to add the interpolation of "I'm Too Sexy," to the song when it was being made in his New York apartment. "That came from nowhere," he said. "We just had the idea. Nothing about that was planned. Nothing I do is really that planned. If I try to do that it sounds like s--t. The shock was the point. That's what it's designed to do. It's funny because we made it in my apartment. The song is such a moment and it came from two of us sitting there." Antonoff added to Q magazine: "A lot of times when I work with Taylor, I'll text her the next morning and be like, 'Did that happen?;' Because we'll work usually at night and it happens in this bolt of inspiration. That's how she is. It all kinds of comes out, and so then I always wake up and think, 'Did we do that, or did I dream it?'" According to Pigeons and Planes there are 6,700 words on Reputation, with the most frequent being "you" (438 times). 1.24 million copies of Reputation were sold in its first week in the US, with 1.21 million coming from traditional album sales (digital and physical). The remaining 0.03 units were from the album's four songs that were made available to stream via on-demand audio services such as Spotify and purchase through digital retailers. Combined, the other 199 albums on the Billboard 200 chart that week moved just 723,000 in traditional album sales, nearly half of what Swift managed alone. Taylor Swift is a huge fan of Game of Thrones, and this song was inspired by Arya Stark's kill list. I've got a list of names and yours is in red, underlined Swift told Rolling Stone: "I like to be influenced by movies and shows and books and stuff. I love to write about a character dynamic. And not all of my life is going to be as kind of complex as these intricate webs of characters on TV shows and movies." Taylor Swift fell out with her former Big Machine label when they sold her masters to music manager Scooter Braun without consulting her. She appears to have got her own back by re-recording "Look What You Made Me Do." A dark and haunting cover version featured on the May 25, 2020 episode of the BBC drama series Killing Eve. The new interpretation is attributed to Jack Leopards and The Dolphin Club, a band with no previous recording history. Fans speculated about the "Shake It Off" singer's involvement with the song as Nils Sjoberg, her songwriting pseudonym, has a producer credit. (Swift previously used the moniker when she co-wrote Calvin Harris "This Is What You Came For"). The original version's co-producer Jack Antonoff is credited as a producer as well. Swift's brother Austin once named his Twitter account The Dolphin Club, so he is likely the vocalist. Swift could have re-recorded the tune to get back at Braun and Big Machine Records and to avoid their claiming any royalties from the song's use on Killing Eve. Following her dispute with Big Machine, Swift re-recorded her first six albums as "Taylor's Versions." "Look What You Made Me Do (Taylor's Version)" was used in the trailer for the third series of the Prime Video Original psychological thriller series Wilderness. The song reflects Liv's transformation after her supposed "happily-ever-after" quickly turns into a living nightmare on discovering her husband Will is having an affair. Fans got a second sneak peek of the "Taylor's Version" of "Look" when it soundtracked a clip in the Apple TV+ 10-part sports docuseries The Dynasty: New England Patriots.
I don't like your little games Don't like your tilted stage The role you made me play Of the fool, no, I don't like you I don't like your perfect crime How you laugh when you lie You said the gun was mine Isn't cool, no, I don't like you (oh) But I got smarter, I got harder in the nick of time Honey, I rose up from the dead, I do it all the time I've got a list of names and yours is in red, underlined I check it once, then I check it twice, oh Ooh, look what you made me do Look what you made me do Look what you just made me do Look what you just made me Ooh, look what you made me do Look what you made me do Look what you just made me do Look what you just made me do I don't like your kingdom keys They once belonged to me You ask me for a place to sleep Locked me out and threw a feast (what?) The world moves on, another day, another drama, drama But not for me, not for me, all I think about is karma And then the world moves on, but one thing's for sure (sure) Maybe I got mine, but you'll all get yours But I got smarter, I got harder in the nick of time (nick of time) Honey, I rose up from the dead, I do it all the time (I do it all the time) I've got a list of names and yours is in red, underlined I check it once, then I check it twice, oh Ooh, look what you made me do Look what you made me do Look what you just made me do Look what you just made me Ooh, look what you made me do Look what you made me do Look what you just made me do Look what you just made me do I don't trust nobody and nobody trusts me I'll be the actress starring in your bad dreams I don't trust nobody and nobody trusts me (yeah) I'll be the actress starring in your bad dreams I don't trust nobody and nobody trusts me (ah, ah, ah, ah) I'll be the actress starring in your bad dreams (ah, ah, ah, ah) I don't trust nobody and nobody trusts me (ah, ah, ah, ah) I'll be the actress starring in your bad dreams (Ooh, look what you made me do) (Look what you made me do) (Look what you just made me do) "I'm sorry, the old Taylor can't come to the phone right now" (Ooh, look what you made me do) "Why?" (Look what you made me do) "Oh, 'cause she's dead" (Oh) Ooh, look what you made me do Look what you made me do Look what you just made me do Look what you just made me Ooh, look what you made me do Look what you made me do Look what you just made me do Look what you just made me do Ooh, look what you made me do Look what you made me do Look what you just made me do Look what you just made me Ooh, look what you made me do Look what you made me do Look what you just made me do Look what you just made me do
| Week | Chart Date | Position | Points |
|---|---|---|---|
| 1 | Sep 9, 2017 | 77 | 49 |
| 2 | Sep 16, 2017 | 1 | 125 |
| 3 | Sep 23, 2017 | 1 | 125 |
| 4 | Sep 30, 2017 | 1 | 125 |
| 5 | Oct 7, 2017 | 3 | 123 |
| 6 | Oct 14, 2017 | 3 | 123 |
| 7 | Oct 21, 2017 | 5 | 121 |
| 8 | Oct 28, 2017 | 4 | 122 |
| 9 | Nov 4, 2017 | 10 | 116 |
| 10 | Nov 11, 2017 | 25 | 101 |
| 11 | Nov 18, 2017 | 34 | 92 |
| 12 | Nov 25, 2017 | 37 | 89 |
| 13 | Dec 2, 2017 | 31 | 95 |
| 14 | Dec 9, 2017 | 44 | 82 |
| 15 | Dec 16, 2017 | 60 | 66 |
| 16 | Dec 23, 2017 | 72 | 54 |
| 17 | Dec 30, 2017 | 70 | 56 |
| 18 | Jan 6, 2018 | 76 | 50 |
| 19 | Jan 13, 2018 | 66 | 60 |
| 20 | Jan 20, 2018 | 55 | 71 |