Peak
18
Weeks
14
Score
1,501
Chart Year
2018
On December 2, 2017, Sheeran confirmed at the Jingle Ball festival that a music video for the song would be released.[41] On January 10, 2018, Swift revealed through her social media app "The Swift Life"—an app created with Glu Mobile for fans in support of Reputation[42]—with a still image from the video and text that the music video for the song would be released on January 12, that she would be releasing more stills, and that after a snippet of the video would premiere on Good Morning America on January 11.[43] Swift premiered a 20-second snippet on Good Morning America, and posted it on her social media accounts later that day.[44] On January 12, 2018, Swift uploaded the video onto her Vevo channel.[45] Directed by Joseph Kahn, the video depicts Swift partying at three locations during nighttime: with Future and partygoers on a yacht in Miami, with Sheeran at a nightclub in Tokyo, and with various friends on a double decker bus in London.[46] While singing/rapping with Future, Swift is seen riding shotgun in a Lamborghini Aventador with him.[47] In one of the London scenes, Swift is seen sitting on a bar playing Snake on a handheld game console, a reference to her reputation as a "snake" during promotion of the album.[48] This reference is also noted in one of the Tokyo scenes, in which Swift rides a motorcycle in a snakeskin-patterned bodysuit.[47] The superyacht MIZU was used for the Miami filming.[49] Frank Guan from New York observed that the video effectively eschewed Swift's previously well-known girl next door image, by "drinking, playing a game on her mobile phone, hamming it up at a karaoke bar, cheerfully failing at Dance Dance Revolution, really getting into Future, having a crowd of friends with only a few white girls and no white guys [apart from Ed Sheeran] in sight". Guan was impressed by the video's nighttime aesthetics featuring darkness against flashing lights and vivid colors, writing that "the end result is as simple as it is appealing".[29] Lyndsey McKenna from NPR Music was less enthusiastic: "It's pretty hard to buy Swift and Sheeran's casual outing in Tokyo or Swift's supposedly uninhibited dance moves.
Taylor Swift hooks up with rapper Future and pal Ed Sheeran on this easy listening hip-hop track. The pop princess croons about how the world sees her and how her boyfriend Joe Alwyn should look past her reputation as a boy crazy female who conducts her relationships in public. Big reputation, big reputation Ooh, you and me, we got big reputations Ah, and you heard about me Ooh, I got some big enemies (yeah) Big reputation, big reputation Ed Sheeran and Future, each contribute verses about their trials of being constantly in the spotlight. Taylor Swift previously worked with Ed Sheeran on her 2012 track "Everything Has Changed," which Ed co-wrote and also sang the second verse. She has never worked with Future before. This is Swift's third collaboration with a rapper, following the remix of her track "Bad Blood," which featured Kendrick Lamar, and B.o.B.'s track "Both of Us," for which the pop princess sang the hook. The album title and the theme of her media perception comes into play as Swift says the word "reputation" 13 times. Swift frequently sneaks in references to the number 13 in her songs, for instance on Red's thirteenth track "The Lucky One" the word "lucky" is similarly repeated thirteen times. Swift's affection for the number is believed to originate with her birthday being December 13th. Swift alludes to Ed Sheeran's first hit "The A Team." I wanna be your A-Team (oh oh oh) I wanna be your endgame, endgame Though Sheeran was referencing a class A drug, Swift uses the phrase in a different context saying she wants to be Joe's first pick. Report this ad Taylor Swift performed the song live for the first time with Ed Sheeran on December 1, 2017 during her six-song set at the KIIS Jingle Ball concert at LA's The Forum. However, Future was not present to recreate his rhymes. The Joseph Kahn directed video sees Taylor and her dancers hanging with Future on a yacht in Miami and slamming shots with her good pal Ed Sheeran in Tokyo before heading to London – where she takes in some of the capital's most iconic sights. She's seen partying at a bar with Sheeran (again), before larking around on a red London bus and taking a trip to a kebab shop. Kahn has worked on a string of Swift videos in the past, including two other big budget clips from her Reputation album, "Look What You Made Me Do" and "...Ready For It?." He apparently picked three of Swift's favourite cities in the world and let the songstress run wild. Some fun facts about the video: 1. During the Tokyo portion of the clip, Taylor can be seen sipping on a juice box. The Japanese words on the drink carton translate into English as "End Game." 2. When Taylor is partying in Tokyo, the Japanese writing on three of the four billboards that can be seen feature "End Game" lyrics written in Japanese. The fourth one translates to "Meredith Olivia," her cats' names. 3. When Taylor sings the line "Here's the truth from my red lips" in the visual, she's not wearing her usual bright red lipstick. Kahn explained: "When Taylor sings 'truth from my Red lips' her lips are nude because I think it means her lips that sang the Red album." 4. There was no music playing when the video's pub scene was being filmed, and Swift's dancers were actually bouncing along to silence. The songstress said in a behind the scenes video. "I commend them, because they're been pretending there is music playing. It's incredibly hard work." Ed Sheeran wrote his verse at 8 o'clock in the morning in bed in a New York City hotel, following a dream that he'd had. "I woke up 'cause for some reason, I'd, like, dreamed it in my head what I was gonna do," he explained. After the storm something was born on the fourth of July. Sheeran explained the lyric references starting his romantic relationship with ex school friend Cherry Seaborn. The location was one of Taylor's famous Fourth of July parties at her mansion in Rhode Island. Well, you see, it's kind of a play on words," he said. "There's a film with Tom Cruise called Born on the Fourth of July." "So the story was, I was at Taylor's party and then a girl I went to school with who's pretty cool ended up being in Rhode Island!" Sheeran added. "She's like, 'I'm in Rhode Island,' and I was like, 'Taylor, can she turn up [at the party]?' and you were like, 'Yep,' ...and then here we are!"
I wanna be your endgame I wanna be your first string I wanna be your A-Team (whoa-whoa, whoa) I wanna be your endgame, endgame Big reputation, big reputation Ooh, you and me, we got big reputations, ah And you heard about me, ooh I got some big enemies (yeah) Big reputation, big reputation Ooh, you and me, we'd be a big conversation, ah And I heard about you, ooh (yeah) You like the bad ones too You so dope, don't overdose I'm so stoked, I need a toast We do the most I'm in the Ghost like I'm whippin' a boat I got a reputation, girl, that don't precede me (yeah) I'm one call away, whenever you need me (yeah) I'm on a G5 (yeah), come to the A-Side (yeah) I got a bad boy persona, that's what they like You love it, I love it too 'cause you my type You hold me down and I protect you with my life I don't wanna touch you (I don't wanna be) Just another ex-love (you don't wanna see) I don't wanna miss you (I don't wanna miss you) Like the other girls do I don't wanna hurt you (I just wanna be) Drinkin' on a beach with (you all over me) I know what they all say (I know what they all say) But I ain't tryna play I wanna be your endgame (endgame) I wanna be your first string (first string) I wanna be your A-Team (A-Team) I wanna be your endgame, endgame Knew her when I was young Reconnected when we were little bit older Both sprung, I got issues and chips on both of my shoulders Reputation precedes me, in rumors I'm knee-deep The truth is, it's easier to ignore it, believe me Even when we'd argue, we'd not do it for long And you understand the good and bad end up in the song For all your beautiful traits, and the way you do it with ease For all my flaws, paranoia, and insecurities I've made mistakes, and made some choices that's hard to deny After the storm, something was born on the Fourth of July I've passed days without fun, this endgame is the one With four words on the tip of my tongue I'll never say I don't wanna touch you (I don't wanna be) Just another ex-love (you don't wanna see) I don't wanna miss you (I don't wanna miss you) Like the other girls do I don't wanna hurt you (I just wanna be) Drinkin' on a beach with (you all over me) I know what they all say, yeah But I ain't tryna play I wanna be your endgame (endgame) I wanna be your first string (wanna be your first string) I wanna be your A-Team (A-Team) I wanna be your endgame, endgame Big reputation, big reputation Ooh, you and me, we got big reputations, ah And you heard about me, oh I got some big enemies (hey) Big reputation, big reputation (yeah) Ooh, you and me, we'd be a big conversation, ah And I heard about you, ooh You like the bad ones too I hit you like, "Bang" We tried to forget it, but we just couldn't And I bury hatchets but I keep maps of where I put 'em Reputation precedes me, they told you I'm crazy I swear I don't love the drama, it loves me And I can't let you go, your handprint's on my soul It's like your eyes are liquor, it's like your body is gold You've been calling my bluff on all my usual tricks So here's the truth from my red lips I wanna be your endgame (endgame) I wanna be your first string (me and you) (first string) I wanna be your A-Team (be your A-Team now) I wanna be your endgame, endgame I wanna be your endgame (oh, I do) I wanna be your first string (first string) I wanna be your A-Team (A-Team) I wanna be your endgame, endgame
| Week | Chart Date | Position | Points |
|---|---|---|---|
| 1 | Dec 9, 2017 | 86 | 40 |
| 2 | Dec 16, 2017 | 83 | 43 |
| 3 | Dec 23, 2017 | 39 | 87 |
| 4 | Dec 30, 2017 | 49 | 77 |
| 5 | Jan 6, 2018 | 42 | 84 |
| 6 | Jan 13, 2018 | 40 | 86 |
| 7 | Jan 20, 2018 | 39 | 87 |
| 8 | Jan 27, 2018 | 36 | 90 |
| 9 | Feb 3, 2018 | 18 | 108 |
| 10 | Feb 10, 2018 | 30 | 96 |
| 11 | Feb 17, 2018 | 43 | 83 |
| 12 | Feb 24, 2018 | 45 | 81 |
| 13 | Mar 3, 2018 | 65 | 61 |
| 14 | Mar 10, 2018 | 91 | 35 |