Rich Men North Of Richmond

Album

Single

Label

Distrokid

Genre

Country

Duration

7:00

Composer(s)

Oliver Anthony

Entered Chart

Aug 26, 2023

Peak Date

Aug 26, 2023

Released

August 8, 2023

"Rich Men North Of Richmond" is a blue-collar anthem where Virginia native Oliver Anthony raises awareness of the issues the American working-class face. They range from: Working-class communities struggling to make ends meet I've been sellin' my soul, workin' all day Overtime hours for bulls--t pay High taxes Cause your dollar ain't s--t and it's taxed to no end And welfare abuse Lord, we got folks in the street, ain't got nothin' to eat And the obese milkin' welfare Well, God, if you're 5-foot-3 and you're 300 pounds Taxes ought not to pay for your bags of fudge rounds The titular characters of the song are the politicians in Washington, D.C., which is over 100 miles north of Richmond, Virginia. These rich men north of Richmond Lord knows they all just wanna have total control The politicians are often seen as out of touch with the needs of the working class. Anthony calls out the leaders in both parties for their greed and for putting the interests of the wealthy ahead of the interests of the common folk. One lyric alludes to Jeffrey Epstein's illicit activities. I wish politicians would look out for miners And not just minors on an island somewhere Anthony implies that politicians are more concerned with satisfying their own desires than with helping those who are less fortunate. "I think one of the worst things a human can do is take advantage of a child," Anthony said in an introduction video uploaded to his YouTube channel a day before the song's release. "I can't begin to conceptualize what has to happen to someone in order for them to think that's okay. I think I drew the line on being quiet when I started to see that becoming normalized and I'll leave that at that." Verse three touches on suicide rates, mental health and depression. "There's no reason why young men and women in this country should be committing suicide," said Anthony. "There's obviously a problem. People talk about epidemics in this country - homelessness and drug use, lack of skilled labor and the suicide rates. Those aren't problems, those are symptoms of a bigger, universal problem. It's common sense, but we don't talk about it enough." "Rich Men North of Richmond" was Anthony's first song recorded professionally on a microphone rather than on his cell phone. He laid it down outdoors surrounded by his three dogs because he wanted to capture the natural sound of the environment. Anthony recorded himself playing the song with a guitar with an aluminum resonator cone. The resulting sound is raw and unprocessed, but it also captures the passion and emotion of the song. Anthony released "Rich Men North of Richmond" independently on August 7, 2023. It quickly went viral, topping of the US iTunes all genres chart and racking up millions of views, launching the country singer into the public eye almost overnight. "Rich Men North of Richmond" ousted Jason Aldean's "Try That In a Small Town" from the #1 spot on the iTunes Country Chart. Both songs are popular among conservatives, but they have very different messages. "Try That In a Small Town" contrasts rural and urban lifestyles and celebrates community values. "Rich Men North of Richmond" is a more critical song that takes aim at the wealthy and powerful. It accuses them of ignoring the needs of the working class and of exploiting the poor. The success of both songs suggests that there is a robust appetite for country music that speaks to the concerns of America's rural population. "Rich Men North of Richmond" debuted at #1 on the Billboard Hot 100 chart on August 26, 2023. This made Anthony the first artist to debut at #1 on the chart without having any prior charting history. Oliver Anthony didn't even have a website, much less a manager or publicist, when this song took off. He used Facebook to tell his story. It turns out his real name is Christopher Anthony Lunsford. "Oliver Anthony" was his grandfather; he took that as his stage name in tribute. "'Oliver Anthony Music' is a dedication not only to him, but 1930's Appalachia where he was born and raised," he posted. "Dirt floors, seven kids, hard times. At this point, I'll gladly go by Oliver because everyone knows me as such. But my friends and family still call me Chris." We also learned that he dropped out of high school at 17, got his GED, and took a job working third shift in a paper mill. He fractured his skull in a work accident that required a six-month recovery. He then started working in industrial sales, which brought him in contact with many blue-collar workers who told him their stories. As for living arrangements: "In 2019, I paid $97,500 for the property and still owe about $60,000 on it. I am living in a 27' camper with a tarp on the roof that I got off of craigslist for $750." His posts have the same unfiltered quality as his music. "People in the music industry give me blank stares when I brush off 8 million dollar offers," he continued. "I don't want 6 tour buses, 15 tractor trailers and a jet. I don't want to play stadium shows, I don't want to be in the spotlight. I wrote the music I wrote because I was suffering with mental health and depression. These songs have connected with millions of people on such a deep level because they're being sung by someone feeling the words in the very moment they were being sung. No editing, no agent, no bullshit. Just some idiot and his guitar. The style of music that we should have never gotten away from in the first place." The song's unprecedented rise to #1 was fueled by download sales, a rapidly dying format in the age of streaming. Many fans downloaded the song as a show of support, making the purchase even if they could get it on a streaming service they were already paying for. Anthony didn't have any kind of donation system in place, so this was a way that folks who were moved by the song could contribute. Downloads carry a lot of weight in Billboard's methodology because people are actually buying the song. This is what sent it right to the top. Superfans will sometimes download songs as part of campaigns to help push them up the charts, but these are usually artists like Taylor Swift and BTS. Oliver Anthony did it organically with enormous grass-roots support.

I've been selling my soul, workin' all day
Overtime hours for bullshit pay
So I can sit out here and waste my life away
Drag back home and drown my troubles away

It's a damn shame what the world's gotten to
For people like me and people like you
Wish I could just wake up and it not be true
But it is, oh it is

Livin' in the new world with an old soul
These rich men north of Richmond
Lord knows they all just want to have total control
Want to know what you think, want to know what you do
And they don't think you know, but I know that you do
Your dollar ain't shit and it's taxed to no end
'Cause of rich men north of Richmond

I wish politicians would look out for miners
And not just minors on an island somewhere
Lord, we got folks in the street, ain't got nothin' to eat
And the obese milkin' welfare

God, if you're 5-foot-3 and you're 300 pounds
Taxes ought not to pay for your bags of fudge rounds
Young men are puttin' themselves six feet in the ground
'Cause all this damn country does is keep on kickin' them down

It's a damn shame what the world's gotten to
For people like me and people like you
Wish I could just wake up and it not be true
But it is, oh it is

Livin' in the new world with an old soul
These rich men north of Richmond
Lord knows they all just want to have total control
Want to know what you think, want to know what you do
And they don't think you know, but I know that you do
Your dollar ain't shit and it's taxed to no end
'Cause of rich men north of Richmond

I've been sellin' my soul, workin' all day
Overtime hours for bullshit pay