Peak
6
Weeks
48
Score
7,253
Chart Year
2018
The video starts with a shot of the outside view of The Confidante hotel and two flamingos. In the next scene, and in the context of the track, Lipa is lying on a bed, thinking of giving her ex a second chance, while her friends are by her side. As the song continues, the artist heads towards the phone to answer his call, but is stopped by one of her friends. Then, she keeps receiving advice from the women, but manages to escape to the hallway.[9] There, they perform a choreography, and return to the room. In the next scenes, the women start a sleepover, brushing each other's hair and applying lipstick on each other.[20] They change their outfits and head towards the pool, where they walk over the water. After the song's bridge, one of the women makes plans of reuniting with her former boyfriend, but is stopped by Lipa, who gives her the advice she received at the beginning of the visual. After this, the group perform a choreography in front of the pool, in which they pull "each other in closer, in an unbreakable ring of limbs". This is Lipa and Scholfield's favorite scene, with the latter stating, "That wrapped up the whole story for me. The viewer is on the outside, but that choreography pulls you into them, and makes you a part of that connection, too."[45] The video ends with the women standing in front of the pool, with the camera turning upside-down and then showing a group of flamingos at the same location.
Here, Dua Lipa sings about trying to move on from an ex. She explained to the BBC, "It's about keeping your distance from someone who's bad for you. I'm setting some rules down so [that I] won't go back to that person." Asked to clarify the rules, Lipa replied: "One: Don't pick up the phone, you know he's only calling 'cause he's drunk and alone. Two: Don't let him in, you'll have to kick him out again. Three: Don't be his friend, you're only going to wake up in his bed in the morning. And if you're under him, you ain't over him!" The song's music video was filmed at Miami Beach's Confidante Hotel on Collins Avenue. It was directed by Henry Scholfield, who also shot Dua Lipa's "Lost in Your Light" clip. The visual's concept was dreamt up by Scholfield and Lipa after hours discussing female empowerment over tea in the singer's home. Dua Lipa told Billboard magazine she, "wanted to show women looking after each other and that we have each other's backs." Lipa said: "It's the breakup song that I wish I had when I was breaking up with someone. This is me taking charge." When this leapt from #5 to #1 on the UK singles chart dated August 20, 2017, Dua Lipa became the first female solo act to reach peak position in almost two years. Adele was the previous member of the fairer sex to achieve the feat when "Hello" claimed the top spot in October 2015. This was ranked #1 on Time magazine's Top Songs of 2017 list. They wrote: "'New Rules' works so well because it's both stylish and layered: As an escapist fantasy of girl-power, it's a triumph, but as a rallying cry to buck the status quo, it's even better." Dua Lipa was interviewed by Katy Perry for V magazine. Speaking about this song's music video, she said: "For 'New Rules,' I had no idea where I wanted it to go. Some directors were sending ideas but there was nothing that I liked. In the meantime, I saw a picture of [an old] Gianni Versace campaign with Naomi Campbell on the back of [Kristen McMenamy]. I loved the colors, how it was shot, and the message of girls looking after each other. Initially, 'New Rules' felt like such a sad song, even though it's upbeat. It was nice to change it into a routine with friends if you're going through a breakup or any sort of trouble." The song was written and produced by Ian Kirkpatrick (Jason DeRulo's "Want to Want Me," Nick Jonas "Levels" and Selena Gomez's "Bad Liar"). There was additional writing from frequent Chainsmokers collaborator Emily Warren and Caroline Ailin. Warren told Billboard the song's success flew in the face of advice she'd been given at the start of her songwriting career. "When I first moved to LA, I was told to never write a song in which the guy wasn't gonna get it. Times have changed," she laughed. Warren said that Caroline Ailin and her set out to pen a tune that would encourage women dealing with good for nothing guys. She explained that Caroline "was going through that sort of thing, and we were like, 'Let's just write a song that makes you not do that again if you listen to it.'"
Talkin' in my sleep at night Makin' myself crazy Wrote it down and read it out Hopin' it would save me My love, he makes me feel like nobody else Nobody else But my love, he doesn't love me So I tell myself, I tell myself One, don't pick up the phone You know he's only calling 'cause he's drunk and alone Two, don't let him in You'll have to kick him out again Three, don't be his friend You know you're gonna wake up in his bed in the morning And if you're under him You ain't getting over him I got new rules, I count 'em I got new rules, I count 'em I gotta tell them to myself I got new rules, I count 'em I gotta tell them to myself I keep pushin' forwards But he keeps pullin' me backwards Now I'm standing back from it I finally see the pattern But my love, he doesn't love me So I tell myself, I tell myself I do, I do, I do One, don't pick up the phone You know he's only calling 'cause he's drunk and alone Two, don't let him in You'll have to kick him out again Three, don't be his friend You know you're gonna wake up in his bed in the morning And if you're under him You ain't getting over him I got new rules, I count 'em I got new rules, I count 'em I gotta tell them to myself I got new rules, I count 'em I gotta tell them to myself Practice makes perfect I'm still tryna learn it by heart Eat, sleep, and breathe it Rehearse and repeat it 'cause I One, don't pick up the phone You know he's only calling 'cause he's drunk and alone Two, don't let him in You'll have to kick him out again Three, don't be his friend You know you're gonna wake up in his bed in the morning And if you're under him You ain't getting over him I got new rules, I count 'em I got new rules, I count 'em I gotta tell them to myself I got new rules, I count 'em (baby, you know I count 'em) I gotta tell them to myself Don't let him in, don't let him in (I got new rules, I count 'em) Don't be his friend, don't be his friend (I gotta tell them to myself) Don't let him in, don't let him in (I got new rules, I count 'em) Don't be his friend, don't be his friend I gotta tell them to myself
| Week | Chart Date | Position | Points |
|---|---|---|---|
| 1 | Aug 19, 2017 | 90 | 36 |
| 2 | Aug 26, 2017 | 83 | 43 |
| 3 | Sep 2, 2017 | 81 | 45 |
| 4 | Sep 9, 2017 | 74 | 52 |
| 5 | Sep 16, 2017 | 67 | 59 |
| 6 | Sep 23, 2017 | 62 | 64 |
| 7 | Sep 30, 2017 | 56 | 70 |
| 8 | Oct 7, 2017 | 53 | 73 |
| 9 | Oct 14, 2017 | 48 | 78 |
| 10 | Oct 21, 2017 | 42 | 84 |
| 11 | Oct 28, 2017 | 44 | 82 |
| 12 | Nov 4, 2017 | 38 | 88 |
| 13 | Nov 11, 2017 | 34 | 92 |
| 14 | Nov 18, 2017 | 26 | 100 |
| 15 | Nov 25, 2017 | 21 | 105 |
| 16 | Dec 2, 2017 | 19 | 107 |
| 17 | Dec 9, 2017 | 18 | 108 |
| 18 | Dec 16, 2017 | 15 | 111 |
| 19 | Dec 23, 2017 | 17 | 109 |
| 20 | Dec 30, 2017 | 14 | 112 |