Bubblegum

Bubblegum is a subgenre of Pop known for its upbeat, catchy and simple lyrics and music. So named for the target audience of children and young teens, bubblegum features a concoction of sing-along choruses with simple verses and a repetitive melodic structure. Bubblegum songs are generally carefully crafted for the express purpose of high commercial viability, and performed by studio musicians. The tracks are often credited to an actual band, who may or may not have much to do with the song itself. Notable bands at the time of the genre's commercial peak included Ohio Express, The 1910 Fruitgum Company, The Archies, and The Partridge Family, among other bands often associated with Jerry Kasenetz and Jeff Katz's hit-making label Buddah Records.