Alternative hip hop

Alternative hip-hop (also known as alternative rap) is a subgenre of hip-hop defined by artists who reject the genre's traditional stereotypes, particularly those popularized by old-school hip-hop and gangsta rap. Originally emerging in the mid-to-late 1980s, the style was spearheaded by the Native Tongues collective in the East Coast which included acts like the Jungle Brothers, De La Soul, A Tribe Called Quest, X Clan, Brand Nubian, Pete Rock & CL Smooth, Monie Love, Queen Latifah and later Busta Rhymes and Mos Def. These artists emphasized positive-minded, good-natured Afrocentric lyrics, while pioneering and popularizing the use of eclectic sampling and jazz-influenced beats in hip-hop, drawing influences from political, progressive and conscious hip-hop artists such as Grandmaster Flash and Public Enemy.